– If you haven’t already heard, mobile marketing is quickly becoming among the “go to” marketing methods for businesses both small and large.
– It’s a trend which is difficult to ignore, as more folks have usage of a mobile device or smartphone compared toregular computer.
– When you get the accurate figure of number of individuals who are shopping and buying things through their cellular devices as part of your marketing compaign, you will get aware of the incredible potential for businesses to expand its reach and gain new customers.
– The world today has become so linked to increasing variety of apps offered to consumers who desire business information delivered in few words and intended for reading on the fly.
– Thanks to the explosion of Internet-enabled cellular devices, both you and your customers can communicate on the go.
– Studies through the Pew Internet Project report confirmed that 84 percent of adults in the United States own a mobile phone, and 43 percent ones own an iPhone, Blackberry, or even a similar smartphone
– Also 88 percent of smartphone users access the Internet or email on his or her device and two-thirds of users achieve this daily
– In United States of America, mobile marketing technology wasn’t used widely until number of years back
– In June 2008, cell signs reported that every month approximately seventy-five billion of mobile marketing texts were sent
– Number of mobile users are double of active email users in the country
– These mobile marketing texts were read within quarter-hour and response came in the hour, compared to email by which for the response could take months.
– Another way that businesses are able to use mobile as an effective tool for marketing is simply by employing mobile ads to operate to take exposure to their business.
– This is an effective way to commuincate with customers directly and encourage their responses
– Mobile ads can instruct up in mobile apps and games and also the message needs to be short and enticing, therefore the potential customer will click by way of the firms web site to find the offerings
– According to studies, mobile ads are 5 times more efficient than internet ads.
– People tend to click the links sent via their phones for curiosity also, since the fee is not that huge.
– Companies can advertise their promotions, discounted products, and promotions via mobile ads and in many cases text messages to entice consumers to shop with them.
– Mobile Search: Major google search giants offer individual as well as, partnered programs of mobile search advertising.
– The traditional way of searching is probably the solutions to mobile marketing through paid mobile advertising and organic mobile search optimization
– Paid and organic searches are are inside the parameters of low competitive markets for mobile marketing
– Therefore, making the most of the medium cost effective.